Our Story
Noa Blu started with a conversation about slowing down — not in a dramatic, leave-everything-behind kind of way, but in the little things. Taking your coffee outside. Letting the sun hit your face. Wrapping up in something soft after a long day.
The name Blu came from one of our favorite animals — the blue-footed booby. They’re strange, bright, and wildly unbothered. They dance when they’re happy, live by the ocean, and don’t take life too seriously. There’s something about that we really loved.
That’s the energy behind Noa Blu. Every piece we design — from a towel to a throw — is meant to bring a little ease into your space. Nothing overdone. Just thoughtful things for people who want to feel more grounded, more themselves, more present.
We’re not trying to change your life. Just make it feel a bit softer.
- The Noa Blu Team